About Us

About The School Of HardKnocks

Our Mission

The SHK (School Of HardKnocks) offer consumers unique, edgy and fun designs connecting them to you and daily life.  Yes, life can be tough but sometimes we need to be tougher than life or even laugh at it.

The SHK was launched in 2020 In the midst of the Corona virus Pandemic and personal chaos.  

The founder of SHK, Marcos Eleno was diagnosed with CMT Charcot Marie-Tooth disorder.  He could have just given up but he had something special.  His determination, faith & sense of humor.  He is also a member of The School Of HardKnocks.  The SHK is not a physical structure. It is a state of mind. If you have lived life & have overcome difficulties & struggles you are a member of The SHK.  You may not have achieved the highest in education but the life lessons & experiences that you have under your belt amount to more than any Ivy League school can offer.  It has helped you become the person you are today.  You live life with a strong will, a sense of humor & the determination of a wrecking ball!

We at The School Of HardKnocks design with that same spirit in mind.  Our Logo is called Tough Love.  The Heart & Brass Knuckles.  We don't play games.  We don't take you for granted.  What we will do is share our love and & humor through our designs.

All our designs are original.  They are all printed in the USA.  We use quality products for a great, comfortable fit and a great look.  We know what's important to you & you have no reason to waste it on something that's not going to last or will not make you feel good.  The School Of HardKnocks believes the same.